2025Meniti Cakerawala 2.0
The Malaysia tour
An encounter between art, science and the cosmos, taken on the road.
View projectIndependent creative & experience company
We bring brands, talent and places together through culture, entertainment and hospitality.
Start a conversationRooted in Malaysia. Looking across Asia.
People · Ideas · ImpactCulture / Entertainment / Hospitality
Three worlds. One creative instinct.A reason to connect
Surprise Ventures is a creative company for organisations that want to bring people closer to their brand, their work or their space. We connect the thinking, the collaborators and the experience — from the first idea to the moment it meets its audience.
Arts, heritage and creative communities, brought to new audiences through thoughtful programming and partnerships.
02Live experiences, launches and audience-led programmes, with a clear idea running from the first invitation to the final moment.
03Creative programmes for hotels, restaurants and destinations that give guests something special to come for.
Fashion / Growth partnerships
We work alongside designers and fashion brands on the positioning, partnerships and client experiences that connect a collection with its next commercial opportunity.
Explore fashion growth partnershipsSelected past projects

Independent in spirit. Personal in approach.
Led by Vivek Menon, Surprise Ventures brings together creative thinking, relationships and the practical discipline of producing an experience. Every brief starts with a conversation about what you want people to feel — and what the work needs to achieve.
Meet the founderHow we work
The audience, the ambition, the place and the budget. We start with the questions that give the idea a purpose.
A clear concept, the right collaborators and a practical plan for bringing the experience together.
Production, guest experience, communications and delivery, considered as parts of the same story.